Our Mission
At The Rooted Fern, we understand that modern lifestyles often distance us from nature. Our mission is to bring the beauty and inspiration of the natural world to you.
Each piece in our collection is designed to embody elements of nature, allowing you to carry a bit of the outdoors with you, whether you're navigating daily life or embarking on new adventures.
We hope our designs inspire you to reconnect with nature and explore the great outdoors, all while embracing sustainable fashion.
meet the owner
Hi. I'm Shannon
I’m the woman behind The Rooted Fern, a brand inspired by the beauty and serenity of nature. Living in our coastal New England home, my husband and I, along with our four children, cherish the moments we spend outdoors, exploring the forests, beaches, and trails around us. When we’re not immersing ourselves in nature, we love playing games and traveling.
The Rooted Fern allows us to share our passion for the natural world through our sustainable, nature-inspired designs. Each piece is a reflection of our commitment to reconnecting with nature and living authentically. We invite you to join us on Instagram to share your own adventures and connect with our community – @therootedfern.
Please tag us there to be featured and tagged on our page!